Ho Chi Minh City, Vietnam, 20 March 2026 – The Brand Promise, a global branding and strategic advisory firm headquartered in Ho Chi Minh City, is entering its next phase as The Brand Promise Group, evolving from CAMELLIA DINH | The Brand Promise into a broader platform for strategy, partnership, and long-term value creation.

This transition marks a structural shift in the firm’s growth since its establishment in late 2023. The Brand Promise now moves forward as a more independent platform, positioned as a collective model for shared ownership and scalable growth, while remaining guided by its founding philosophy: “A good brand is a promise kept.”

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The Group’s evolution from a boutique firm into a broader structure spanning branding, strategic advisory, education, and lifestyle reflects the continued growth of a vision that has shaped The Brand Promise from the beginning: building a community grounded in shared values. As these disciplines come together under the Group, that vision deepens, creating new ways for partners, initiatives, and communities to connect, support one another, and grow within a broader ecosystem.

Reflecting on the transition, Camellia Dinh, Founder and CEO, shared: “There comes a point where a brand must evolve beyond its founder and become something others can build within. The growth of our team and partner network made that next step a clear one. The Brand Promise is now moving into a model that allows us to connect industries more meaningfully and bring education and lifestyle into stronger focus as part of the community we are here to shape.”

At Partners’ Briefing, Spring 2026, this next chapter was brought to life through a growing circle of key accounts and new partners who are actively shaping The Brand Promise ecosystem. From global strategic partners and key accounts including Club Med, STONE Accounting Group, and SODÅ | Hospitality Partner, to hospitality and lifestyle brands such as voco Scenia Bay Nha Trang by IHG, Garrya Mu Cang Chai, Namia River Retreat, and Fusion Resort & Villas Da Nang, as well as leadership development and education partners like the Self-Leadership Lab and a curated network of lifestyle, catering, and experience partners. Together, these collaborations demonstrate how The Brand Promise Group will operate as a shared platform where brands, educators, creators, and operators can deepen strategic relationships, test ideas, co-create initiatives, and translate strategic intent into meaningful, lived experiences across Vietnam and key international markets.

Complementing this educational focus, The Brand Promise is also expanding its in-house lifestyle platform through Beyoutiful Vietnam, Vietnam’s first lifestyle concierge and educational service brand dedicated to women. Now part of The Brand Promise Group, Beyoutiful Vietnam continues to work with selected partners, notably Got It as a strategic partner in the co-creation of VIP concierge programmes, designing curated lifestyle experiences spanning hospitality and travel, wellness, fashion, and education to support personal development and purpose-driven living.

Looking ahead, The Brand Promise will continue to strengthen its role as a strategic partner across Vietnam and international markets, including Southeast Asia, Australia, Europe, and North America. The firm remains committed to working closely with its partners and clients to build brands that are not only well-positioned but built to last on a foundation of trust and clarity.

The Brand Promise

A global branding firm with headquarter in Ho Chi Minh City, Vietnam, dedicated to authentic storytelling, strategic growth, and impactful partnerships across industries. Our commitment to evolving quality standards and nurturing communities of hand-picked, like-minded and long-lasting partners ensures that every promise made is honored through our dedication to excellence and shared dedication to turn potential into reality.

Media Contact
Louise Linh Pham (Ms.)
louise@thebrandpromise.group