Education - The Brand Promise

Discover who you are. Lead from within

A world-class self-leadership journey by University of Geneva, now accessible to Asia

In Asia, we learn early to achieve and fit a formula of success, often at the cost of knowing ourselves. Somewhere along the way, the question surfaces: who am I, when not defined by the roles I assume? Self-leadership begins there, allowing us to see ourselves clearly enough to progress with intention, not expectation.

“Knowing others is intelligence; knowing yourself is true wisdom.
Mastering others is strength; mastering yourself is true power.”

Lao Tzu

What is

Self-Leadership?

Self-Leadership Lab is a development program that offers you the opportunity to reposition yourself in the complexity of your environment, become aware of your behaviours, focus on your deep motivations, and have the courage to implement an action plan.

Developed by behavioural scientists and coaches from the University of Geneva, the Self-Leadership Lab combines research-based frameworks with reflective practices to help individuals navigate their inner complexity with ease.

1 8-week online format
2 Weekly modules and self-reflection exercises
3 Peer dialogue and coaching guidance
4 Certificate of completion by the University of Geneva

How it

works

Through a thoughtfully designed process combining 360° Leadership & Authentic Feedback methodology, validated diagnostic tools, reflective practices, and experiential learning methods used across leading executive programs, you will be able to achieve.

Leadership Journey

1

SELF-AWARENESS

Understand who you are: your strengths, motivations, and patterns in action, to define the unique value you bring to your world.

2

ALIGNMENT

Stay true to yourself while meeting the demands of your role, finding a balance point between your personalities and responsibilities.

3

MEANING & INSPIRATION

Clarify what drives you, realising the ideals and values that give direction and coherence to your choices.

4

DIRECTION

Translate awareness into action – shaping scenarios for growth that align with your influence, ambition, and purpose.

Local onboarding & reflection
session prior to the course

Flexible, localized payment plans
for your convenience

Regional community with shared
challenges and aspirations

Our

Offers

Individuals

For those seeking clarity and fulfilment in their professional lives.

Practitioners

For coaches and consultants looking for a proven method that enable clients to embrace change with confidence
and commitment.

Businesses

For organizations that want their managers to lead with initiative and a sense of responsibility aligned with the company’s purpose.

In that spirit, The Brand Promise offers The Managers Training Program – built on the Self-Leadership framework and tailored to your company’s specific challenges.

Our

Guarantee

Developed within the Executive MBA of the University of Geneva – ranked among Europe’s top 10 and the world’s top 30 (AMBA, AACSB, and ARWU accredited) – Self-Leadership is built on a foundation of rigorous research and real-world insights.

94% participant satisfaction rate

92% of action plans implemented within 18 months

67% of working groups continue their collaboration beyond the program

92% of participants recommend Self-Leadership to others

Behind this methodology is Jean-Yves Mercier, CEO of Self-Leadership Lab and Director of the Executive MBA at the University of Geneva.

A former HR Director for international groups, Jean-Yves brings academia and the corporate world together with a rare balance of insight and practicality. Passionate about transmission, he has pioneered interactive teaching methods that strengthen professional engagement – now adopted in over 15 countries and experienced by more than 2,400 professionals worldwide.

Today, the online edition of Self-Leadership, successfully implemented at the University of Geneva, brings this proven framework to wherever you are.

Our

Partners